Start with the brand

The core identity and purpose in one place.

Core marks

Choose the most complete mark that comfortably fits the available space.

Primary logo
Primary logo

Default choice for first-contact communication.

Banana symbol
Banana symbol

Compact choice for familiar audiences and social avatars.

Purpose

Why we exist

Lazy Banana makes everyday choices feel lighter, friendlier, and a little more joyful.

Market adaptations

Specific systems extend the core brand without replacing it.

Gulf Arabic

Arabic-first layout, typography and campaign guidance.

Gulf Arabic Campaign

An Arabic-first adaptation that keeps the playful warmth of the core identity.

Background HEX #00827E
Foreground HEX #FFF9E8
Accent HEX #FFD600
Featured foreground HEX #FFF9E8
Featured accent HEX #FFD600
Muted foreground HEX #FFF9E8
Muted accent HEX #FFD600
Icon HEX #FFD600
Font Arabic Campaign Typeface
Featured Arabic Campaign Typeface
Muted Arabic Campaign Typeface
  • Respect reading direction

    Mirror layouts intentionally for RTL; do not merely right-align an English composition.

Beirut retail

A high-visibility system for local store communication.

Beirut Retail Pop

A louder in-store system for seasonal offers and shelf visibility.

Background HEX #FFD600
Foreground HEX #414042
Accent HEX #F26B5E
Featured foreground HEX #414042
Featured accent HEX #F26B5E
Muted foreground HEX #414042
Muted accent HEX #F26B5E
Icon HEX #414042
Featured Segoe UI Bold

Messaging toolkit

Approved campaign copy

Official name

Lazy Banana Demo

Smoothie campaign line

Good days start ripe.

Official website

lazybanana.net/

Voice and tone

How Lazy Banana sounds

Warm, concise, gently witty, and confident enough to leave space. We invite; we never pressure.

Internal positioning reference