An online brand book that never goes out of date
A printed or PDF brand book is out of date the day it is sent. An online brand book is the same book on the web: when you change a colour or replace a logo and publish, the page changes, and everyone who opens the link sees the new version.
- old copies in anyone's inbox
- 0
- kinds of brand foundation
- 16
- download formats for images
- 5
Online brand book, step by step
Write your book
Add your logos, colours, fonts and rules, and your brand foundation: mission, vision, values and voice.
Publish it
Publishing turns the book into a page at meloncut.com/yourbrand. Publish again after a change and the page follows.
Share the link
Send the link instead of a file. People read the book in their browser and download the assets they need.
What a brand book needs
A good brand book says who the brand is and how to use it. Melon Cut Guidelines gives each part a place, so the book reads in order and is easy to find things in.
- The foundation: what the brand is for, and how it sounds
- The logos, and the rules for using them
- The colours, with codes to copy
- The typography, with the fonts to download
- The history: earlier identities kept for reference
Why an online book beats a PDF
A PDF is a copy: it is forwarded, saved and forgotten, and a year later three versions are in use. An online brand book is one page. There is nothing to send again when something changes, and the old version is gone from the address.
Online brand book: the details
- Format
- A web page at meloncut.com/yourbrand
- Updates
- Live the moment you publish
- Downloads
- Originals, or PNG, JPEG, PDF, WebP and GIF
- Visibility
- Public, or private by link
What is an online brand book?
It is a brand book - your identity, your rules and how to use them - published as a web page instead of a PDF, so it can be kept current.
Can I still give someone a PDF?
Your guidelines are the page. People can download your logos and other files from it, but the book itself is the link, so what they read is always current.
How do I update my brand book?
Change it in the Guidelines editor and publish again. The page at your address shows the new version straight away.
Works well with
Brand guidelines
Brand guidelines website
Logos, colours, fonts and rules at meloncut.com/yourbrand.
Brand guidelines
Brand identity page
Your logo, colours, fonts, rules and files on one page with one address.
Brand guidelines
Brand history
Every identity on a timeline, with the current one marked.
Brand guidelines
Brand foundation
16 kinds of foundation, with notes and per-market versions.
People also ask
- Brand guidelines Brand guidelines PDF or website: which is better? A website is usually the better home for brand guidelines people use every day: there is only ever one current version, and colour codes can be copied and files downloaded from the same page. A PDF still suits a fixed snapshot, such as a print handover. Keep the website as the source and hand out a PDF only when someone needs one.
- Brand guidelines What should brand guidelines include? Brand guidelines should include your logos and how to use them, your colour palette with exact codes, your fonts and type styles, the look of your imagery, and your voice and tone. Strong guidelines also hold the brand's foundation - mission, vision, values and audience - plus downloadable files, so people can act on the rules, not just read them.
Put your brand at one link
A brand book on the web that changes the moment you publish.