Brand guidelines

How do I create brand guidelines?

Short answer

To create brand guidelines, gather your final logo files, colours and fonts; record exact colour codes; write short rules for how each is used; define your mission, values and voice; then publish everything in one place people can reach. Start with what people ask for most - logos and colours - and add detail over time.

A step-by-step way to create brand guidelines, from scattered files to one source of truth.

Step by step

Work through the parts in this order, so the most useful pages are ready first:

  • Collect the final versions of your logos, for light and dark backgrounds
  • Write down each colour's HEX, RGB and CMYK values
  • List your fonts and where each one is used
  • Add rules and examples for logos, colours and imagery
  • Write your mission, values, audience and voice
  • Publish, and share one link

Starting without a brand

If you don't have a brand yet, Melon Cut Design's Brand chat can create one. Describe the business and the AI proposes a logo, colours, fonts from Google Fonts and guidelines, with a live preview you change by asking. You then publish it as a brand at meloncut.com/yourhandle.

Building them in Melon Cut Guidelines

The Guidelines editor works on the web and in apps for Android, iOS, Mac and Windows. You edit directly on the page with drag and drop, live rule checks point out what needs attention, and Save & publish puts changes live immediately. A sample brand shows what a finished one looks like.

Make your next post in minutes

On-brand images, videos and social posts, plus brand guidelines everyone can open - all in Melon Cut.