AI content for beauty and wellness businesses
Clients choose a salon, a spa or a skincare brand by how it feels. Melon Cut Guidelines keeps that feeling written down - colours, fonts, voice and tone - and Melon Cut Design makes the posts, stories, packshots and short videos that carry it.
- stories for openings and offers
- 9:16
- posts and stories in one plan
- 30
- foundation kinds, voice and tone among them
- 16
Sounds familiar?
- A calm, premium look that is hard to keep across every post
- Treatment menus and prices that change with the season
- Small bottles and jars that look flat in phone photos
- Writing that sounds like an advert instead of like the salon
What you can make
- A serum bottle as a centred packshot on the brand's blush colour
- A slow vertical video from three photos of the treatment room
- Stories announcing next week's open appointment slots
- A post for International Yoga Day or National Relaxation Day
- The treatment menu, attached as a PDF, turned into one post per treatment with captions
How beauty and wellness use Melon Cut
Write down the feel
In Melon Cut Guidelines, add your colours and fonts and write your Voice & Tone and Terminology, with a Critical note on any wording you never use.
Make the content
In Melon Cut Design, add your brand's @username and ask for the week's posts, stories and a short video.
Check and download
Check each post for social media, copy the captions and download.
A look clients recognise
Soft colours, a particular typeface, a quiet way of speaking - these make a salon feel like itself. Keep them in your guidelines with the exact colour codes and font files, and write the voice down too, so whoever posts sounds the way you would.
Content between appointments
Describe the week once and get a plan of posts and stories, each with a caption. Product packshots make small bottles and jars look clean and centred on your colour, and a few photos of the space become a short vertical video.
Show real results only
Use AI for settings, products and announcements, not for treatment results. A before-and-after should show a real client, and rules on beauty claims and AI images differ by country and platform, so check them before you post.
The features they use most
- Edit images Product photo generator Clean, centred packshots on the background colour you pick.
- Video Social media video maker Vertical 1080 × 1920 videos, hook first, clear of the buttons.
- Brand guidelines Brand voice and tone Voice, personality, terminology and key messages, written down.
- Create images Holiday content calendar More than 70 international and Lebanese days, one click from a post.
- Social media AI story generator Full-screen 9:16 stories, clear of the app's buttons.
Should I use AI for before-and-after pictures?
No. A before-and-after should show a real result. Use AI for your space, your products and your announcements, and check each platform's rules on beauty claims.
Can I make a video from photos of my salon?
Yes. Put the photos in the order you want them seen - the first opens the video, the last closes it - and ask for a slow, calm vertical clip.
People also ask
- Brand guidelines What is brand voice and tone? Brand voice is the consistent personality in everything a brand writes - for example warm, plain-spoken and confident. Tone is how that voice adjusts to the moment: more upbeat in a launch post, calmer in an apology, more precise in a help article. The voice stays the same everywhere; the tone changes with the audience and the situation.
- Using AI content Can I use AI images in ads? Often yes, as long as the ad follows the platform's advertising policy and the law where it runs. Ad platforms such as Meta and TikTok review what an ad shows and says: misleading claims, realistic depictions of real people or events and other brands' logos are common problems, and some cases need an AI disclosure. Check their current policies before you launch.
- Video How do I make vertical videos for Reels and TikTok? Make them 1080 × 1920 pixels, a 9:16 vertical, open with a hook in the first second, and keep words, logos and faces away from the parts the app covers: 8% from the sides, 14% from the top and 20% from the bottom. Melon Cut Design's Social media video format does all three, about 10 seconds long by default.
Make this week's content today
Calm, on-brand posts, packshots and videos.