Social media sizes

Instagram Reels size: 1080 × 1920 (9:16)

Make Reels 1080 × 1920 pixels, a 9:16 vertical video. The caption, account name and buttons sit over the video, so keep words, logos and faces 8% from the sides, 14% from the top and 20% from the bottom - the safe area Melon Cut's social media videos are made with.

pixels
1080 × 1920
aspect ratio
9:16
At a glance

Instagram Reels size: the specs

Size
1080 × 1920 pixels
Aspect ratio
9:16 (vertical video)
Safe area, sides
Keep words, logos and faces 8% in from the left and right
Safe area, top
Keep them 14% in from the top
Safe area, bottom
Keep them 20% in from the bottom, where the caption and account name sit
Length in Melon Cut
About 10 seconds by default; up to 30 seconds on the longest-running models
How it works

Make it at exactly this size

  1. Choose Social media video

    In a Video chat in Melon Cut Design, pick the Social media video format: it is made at 1080 × 1920 with hook-first pacing.

  2. Describe it or attach photos

    Write what happens in the video, or attach product photos: the first opens the video and the last closes it.

  3. Download and post

    Download the finished Reel and upload it to Instagram yourself - Melon Cut does not post for you.

Why the bottom margin is the biggest

On a Reel, the account name, the caption and the buttons are laid over the lower part of the video. Words or a logo placed there can be covered, so the bottom margin, 20%, is larger than the top one, 14%.

Open with the hook

Reels are watched while scrolling, and the first second decides whether people stay. Melon Cut's social media videos are paced hook-first: the product, the offer or the question comes straight away.

FAQ

Questions, answered

Can't find your answer? See every question.

What size should an Instagram Reel be?

1080 × 1920 pixels, a 9:16 vertical video that fills the phone screen.

Where should text go on a Reel?

8% from the sides, 14% from the top and 20% from the bottom, so the caption, account name and buttons don't cover it.

Every post at the right size, every time

Melon Cut makes posts, stories and vertical videos at the sizes on this page, with your logo and text kept inside the safe area.