The size of a Reel, and where to keep your words and logo.
Why the bottom margin is bigger
On a Reel, the account name, the caption and the buttons are laid over the lower part of the video. That is why the bottom margin, 20%, is larger than the top one, 14%.
Start with a hook
Reels are watched while scrolling, so the first second decides whether people stay. Show the product, the offer or the question straight away, and keep the rest short.
Making Reels in Melon Cut Design
In a Video chat, choose the Social media video format: it is made at 1080 × 1920, about 10 seconds long by default, with hook-first pacing and words, logo and faces kept inside the safe area. Melon Cut does not post for you - download the video and upload it to Instagram.