Social media

How do I keep social media posts on-brand?

Short answer

Write the rules down and apply them every time: the same colours, fonts, logo placement and tone of voice on every post. Brand guidelines make that possible. In Melon Cut, publish your guidelines in Melon Cut Guidelines, then type your brand's @username in Melon Cut Design: its colours, fonts and style guide every post, and your real logo file is placed on it.

What consistency comes down to, and how to make it the default.

What makes posts look on-brand

Most drift comes from small changes - a slightly different green, a stretched logo, a new font - repeated across many posts.

The same colour palette, with exact colour codes
The same fonts for headlines and body text
The real logo, never redrawn, recoloured or stretched
A consistent style of photography or illustration
A recognisable voice in the captions

Guidelines everyone can see

Brand guidelines published as a page at meloncut.com/yourbrand give designers, agencies and colleagues the exact colour codes, fonts and logo files, so everyone starts from the same source.

On-brand by default in Melon Cut Design

With your brand's @username in the Brand chip, its instructions and most relevant assets and fonts guide each result. The logo is your real file, placed after the picture is made: the variant that stands out best, never recoloured or stretched, inside the safe area. A branded image uses 30 credits.

Features

Do it with Melon Cut

FAQ

Make your next post in minutes

On-brand images, videos and social posts, plus brand guidelines everyone can open - all in Melon Cut.

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