Social media

What size is an Instagram post?

Short answer

Make Instagram feed posts 1080 × 1350 pixels, a 4:5 portrait. It is the tallest shape the feed shows in full, so it takes up more of the screen than a square. Keep logos and text 13% from the sides and 12% from the top and bottom so the profile grid doesn't crop them.

The short answer, then what it means for your logo and text.

Square or portrait?

Square posts (1:1) still work, but a 4:5 portrait is 25% taller at the same width, so it gets more of the screen as people scroll.

Making posts at the right size

Melon Cut Design's Social post format makes every picture at exactly 1080 × 1350, keeps important content inside the safe area, and can check a finished post before you publish it.

Make your next post in minutes

On-brand images, videos and social posts, plus brand guidelines everyone can open - all in Melon Cut.