What to share with a designer or agency, and how to share it so nothing goes out of date.
What a designer needs from you
Send everything at the start of a project, so the first draft is already on-brand:
- Logos - full, icon, light and dark - as vector and PNG files
- Colour values in HEX, RGB and CMYK
- Font files or names, and where each one is used
- Photos, illustrations and past work for reference
- Your voice and tone, key messages and taglines
Why one link beats a zip file
A zip file is a copy: the moment you replace a logo, every copy in someone's downloads folder is wrong. A link to a live page shows the current files every time it is opened.
Sharing with Melon Cut Guidelines
Send the link to your brand at meloncut.com/yourbrand. In Assets, people filter libraries by market and tag, select what they need and download the originals as a zip, or convert images to PNG, JPEG, PDF, WebP or GIF up to 2000 px and 600 DPI. Colour values copy with one click.