What brand guidelines are, who uses them, and why they matter.
Why brands write them down
Every time someone makes something for a brand - a post, a flyer, a slide - they need the right logo file and the right colour codes. Without guidelines, each person guesses, and the brand slowly drifts. Written guidelines make the right choice the easy one.
Who uses brand guidelines
Anyone who represents the brand in public:
- Designers and agencies making campaigns
- Social media managers making daily posts
- Printers and sign makers who need exact colours
- Staff writing emails, web pages and presentations
- Partners and press who show your logo
Brand guidelines as a web page
Melon Cut Guidelines publishes your brand guidelines as a page at meloncut.com/yourbrand: logos, colours with HEX, RGB and CMYK values, fonts, usage rules and your brand foundation, always the current version. The same guidelines can guide Melon Cut Design, so AI images follow them too.