Clean ecommerce shots from an ordinary product photo.
Start with a good photo
The packshot can only be as good as the photo. Shoot the product in even light, in focus, with nothing covering it; a plain surface behind it makes the cutout cleaner.
Any background colour, not only white
White is the usual choice for marketplaces and catalogues, but Product packshot takes any colour you pick - a brand colour for your own shop or social posts, for example. Marketplaces set their own image rules, so check them before you upload.
A consistent catalogue
Run the packshot on up to 8 photos at once with the same background colour, so every product page matches. Upscale afterwards if you need larger files for zooming in or for print.